McDonald's Japan has temporarily remodeled two of its chain stores in Tokyo by stripping away any branding and just offering their quarter pounder in a red and black box. According to a spokesperson their aim is to offer the consumer a blind taste test without the preconception of who made the burger - pretty much with the thought "let the quality and taste speak for itself". However, I believe that it is more a stunt to get some press instead of a real taste test. Regular by walkers know that this is a MCD store, even if they changed their decor for a while, and the writting on the box seems to use a common MCDonalds font, which should be a hint about who made this burger. Anyway, I still thought it was an interesting idea and wanted to share this with all of you. Below is the link to the original text.
Check the link here
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