In the mids of a global economic crisis consumers watch more carefully what they spend their money on. Some marketers might see this as a difficult time where surving is the priority, but it is the breed of marketers that sees a challenge as an opportunity that normally succeeds. Why not use this opportunity and strengthen your brand while others take a more defensive role. You might ask yourself now how and the answers seems almost too simple, it's the big G. Surprisingly the G stands not for Greed, something that has been heavily associated with the financial crisis. In this case the G stands for Generosity, or Giving.
When people are experiencing hardships they will appreciate even more getting a break and anything a company does to make the consumers life easier will be more than welcome. This can really enhance your brand reputation and allow companies to gain a new customerbase, that is likely to be loyal once things look better again. At least I think that if somebody was good to me during these times I will be a loyal follower at a later stage, besides telling everybody about their good deed.
Trendwatching.com has published in their February briefing a nice article on this topic and I encourage you to read it.
Link is here
Got any examples to share?
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