Lead the Tribe!

Be the leader of a tribe, or from a marketing perspective, segment your market and know who is your target customer. This speech by Seth Godin, a great mind full of energy, illustrates how finding people that have the same interests and by challenging the status quo, a business or brand can reach the next level.

Check out the video, it is very entertaining and informative.

Don't play with fire!

Socially responsible marketing can be creative too and I definitely like this idea of using pictures of crying children made out of matches. What they are trying to say with all this: "Don't leave matches around children". A nice way to get noticed and remembered, don’t you think?

Tagline: 72,000 children were seriously burnt in Mexico last year. Don't leave matches around children.
Advertiser: Michou y Mau Foundation for the Burnt Child
Advertising Agency: Young And Rubicam, Mexico
Creative Directors: Carl Jones, Adrian Brizuela, Ramiro Plascencia
Art Directors: Arlette Farah, Mario Aguilar, Carl Jones
Photographer: Paolo Gori
Copywriter: Lilianzur Fuentes