Socially responsible marketing can be creative too and I definitely like this idea of using pictures of crying children made out of matches. What they are trying to say with all this: "Don't leave matches around children". A nice way to get noticed and remembered, don’t you think?
Tagline: 72,000 children were seriously burnt in Mexico last year. Don't leave matches around children.
Advertiser: Michou y Mau Foundation for the Burnt Child
Advertising Agency: Young And Rubicam, Mexico
Creative Directors: Carl Jones, Adrian Brizuela, Ramiro Plascencia
Art Directors: Arlette Farah, Mario Aguilar, Carl Jones
Photographer: Paolo Gori
Copywriter: Lilianzur Fuentes
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