As a company you have to know exactly who you want to sell your product or service to. Segmenting your market and adjusting your messaging accordingly goes under the category "marketing basics". Over the past years new segments as Chinas little emperors, metrosexuals, and baby boomers, just to name a few, have been targeted by brands all around the world and messaging campaigns that were more or less creative were launched.
The gay segment has also gotten some press over the last decade and many companies are cashing in on this consumer segment. I just came accross UO! Wines from Spain, that also want to get a share of the pie. Interesting new spin on how to market wine. Just check it out! I am curious to see how they will do in the long term, but I am sure they will get some press, good and bad!
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