Welcome!

Welcome to Globalguy Branding, where brands meet culture!

Food, isn’t it a great thing that connects people from all over the world? As for myself, I like to immerse myself in culinary experiences from east to west and I am a firm believer that food is part of and represents particular cultures.

Now you might ask yourself, why I am talking about food, isn’t this supposed to be a branding blog? Well, I think when it comes to branding we have to think outside the box, look further and search for intangibles that make the consumers heart beat faster, like a cook trying to capture our senses and attention serving us his best dish. Just as foods represent part of a culture, brands represent certain values and personalities, and in order to create a connection to the consumer on a global scale it is necessary to take into consideration country specific cultural factors.

What this blog and my persona are trying to do is adding a little spice and flavor to the branding equation, share insights and have some vivid discussions about classical as well as current branding topics and whenever possible add some cultural notes. I hope to cover branding issues from all around the globe, but as we progress you might notice that I have a slight inclination towards the Asian market. However, I want to keep it open to all regions and look forward to hear from you. If you landed on this blog, branding is probably part of your life already and I am sure you have lots of interesting insights to share, so let’s make this a platform where we can all learn from each other about what happens when brands meet culture.

Yours truly,

Globalguy