Chinas Generation Y keeps consuming brands!

While the world is suffering from a recession, Chinas young seem still to be hungry for foreign brands, much to the delight of numerous companies that are focusing their efforts on this segment. It is the vast number of potential customers and the fact that many of them are raised as the only child with more disposable income that makes this market so attractive.

Bonnie Cao has written up a short article published in this weeks Business Week. It's a quick read worth your time. Just check it out.

Link to the full article

Testosterone based Wine Segmenting!

As a company you have to know exactly who you want to sell your product or service to. Segmenting your market and adjusting your messaging accordingly goes under the category "marketing basics". Over the past years new segments as Chinas little emperors, metrosexuals, and baby boomers, just to name a few, have been targeted by brands all around the world and messaging campaigns that were more or less creative were launched.

The gay segment has also gotten some press over the last decade and many companies are cashing in on this consumer segment. I just came accross UO! Wines from Spain, that also want to get a share of the pie. Interesting new spin on how to market wine. Just check it out! I am curious to see how they will do in the long term, but I am sure they will get some press, good and bad!

Link to the article

Social Media Brands!

Social media is currently one of hot areas brands try to focus on. The influx sites as myspace, facebook, twitter, etc. have, especially on younger people, is noticable as their growth has not peaked yet. A new study by analyst Charlene Li of the Altimeter Group and Wetpaint ranks the top 100 brands by social media engagement. Check it out!

Link to the study