While the world is suffering from a recession, Chinas young seem still to be hungry for foreign brands, much to the delight of numerous companies that are focusing their efforts on this segment. It is the vast number of potential customers and the fact that many of them are raised as the only child with more disposable income that makes this market so attractive.
Bonnie Cao has written up a short article published in this weeks Business Week. It's a quick read worth your time. Just check it out.
Link to the full article
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