Nation Branding - Focus on Singapore!

Nation Branding - Take two

Singapore’s Economic Development Board (EBD) has issued a tender for a creative and media agency to develop and implement a marketing campaign with the goal of positioning Singapore as a premier business location.

Singapore is already known as a business hub in South East Asia with many MNCs calling it the home of their Asian headquarters. Their government has been putting lots of effort into establishing Singapore as a financial hub and is also heavily investing into the Biotech sector. With a shortage of natural resources and land they have been clearly focusing on their strengths by promoting a knowledgebased culture and emphasize education in order to create a highly skilled workforce. In basic terms it is all about knowing the strengths of your "product", exploit them, and build your campaign around it. Marketing 101!

High rankings in expat surveys already prove that Singapore is on the right track and I am curious to see if the new campaign will bring up a few more highlights of the South East Asian Tiger.

The link to the EBD site