Fulla Doll - Because girls want to be girls!

Here is another interseting example on how to adapt your product to meet the needs of the environment and target market. In this case the goal was not to create another extension of a Barbie, but to create a product that stands within a cultural context that enables the consumer to extract a clear set of values that he/she identifies with.

According to the article here are some of the key learnings they are trying to transmit:

The Fulla doll is one of the few Muslim dolls in the market but provides the necessary depth of the Muslim lifestyle to act as a role-model for young girls. This was accomplished through understanding the preference for Islamic influence sans cultural baggage and the need for children to be protected from detrimental influences that are too concerned with image and sexuality.


Fulla was not created as an extension of Barbie, and neither is she meant to be seen as a version of Barbie. Rather, she was created with a starkly different personality in mind that would allow her to be identified by children and parents alike who are keen on establishing values other than what Barbie exudes.


To accentuate the Muslim lifestyle and establish a connection between consumers and Fulla, the creators of the doll extended Fulla’s influence by providing life-size Fulla ancillary products such as prayer mats and foodstuff to create the ultimate Fulla experience.

The full article can be found here. Courtesy of www.dinarstandard.com and www.halalco.com