And the winner is .................. Coca Cola, probably no surprise. Once again the beverage giant is on top of the world according to Interbrands 2008 ranking. Silver and bronze go to IBM and Microsoft respectively. However, one of the newcomers that is pushing hard is Swedish apparel brand H&M which comes in at 22, a great spot for the first timer in this ranking.
Other brands that should be mentioned.
Google jumped up from 20 to 10 in just one year. Not bad!
Financial services brands have all lost a few spots, no wonder, considering what happened in that industry last year. (Citi, HSBC, UBS, Merryll Lynch, etc.)
Samsung (21) still provides Sony (25)with headaches
It will be interesting to see what happens in 2009. Strong brands should endure a recession. Lets see who takes advantage of this situation and rises to the top.
危机 = 机会 (crisis = opportunity)
The link to the full ranking
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