Cup Noodle Making it Easy!

There are brands that do not stand out for their luxurious or colorful design, but for pure convenience and practicability. One of those brands is Nissin's Cup Noodle.

If you have been in a convenient store in Japan you might have bought there some instant noodles and used one of the microwaves available to get them ready to eat. Furthermore, anybody that has been in Tokyo knows that the vending machine concept is taken to another level and can be found pretty much anywhere.

Cup noodle has now taken this concept by heart and a step further in their latest promotional campaign. Already known as a convenient product,its key brand value, it is trying to reach the "geeky segment" with this campaign. Besides, I am pretty sure that as a by product the media coverage generated will also reach other segments of interest.

But now more about the campaign. Until the end of March, Cup Noodle fans will be able to enter a contest to win one of 3000 limited edition "My Vending Machine Cup Noodle dispenser/water heaters". Want to know more, well just check out the video.

I just found this an interesting way of promoting a product while further emphasizing the brands key value. Thank you cup noodle, and thank you Japan for offering sometimes things that are just a bit different.