Over the last years we have gotten used to the fact that everytime we are surfing the web companies as Google and Yahoo are collecting data on our behavior and what particular ads we are watching. Japanese NTT Communications has taken this thought now to billboards in Tokyo. From this month on a digital billboard in a railway station will be equipped with two webcams and a software that analyzes how many people watch the ad and for how long. An interesting concept that will enable advertisers to make necessary adjustments much quicker and thus billboard advertising more efficient, adding a whole new dimension to AD-ROI. Will we feel watched; well I guess we are already, but for a brand manager it can surely be helpful when he is deciding on how to distribute his ad $$$.
Check the article here
Picture courtesy of fastcompany.com
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